Wednesday, 17 December 2008

SEO Secrets : Get first page on google.

How do some businesses achieve commercial growth through using the internet? The secret is Organic Search Engine Optimization. There's a few pieces to the puzzle that include keyword analytics, On-Page work (things done on your web site), and Off-Page work (things that can be done other places on the web - not on your web site). The Analysis and review is critical as it provides input and guidance to all of the other activities. A good optimization consultant can deliver competitive analyses, keyword analysis and a web site assessment of your current web site. The competitive analysis will tell you who you are competing with on the web if you already don't posses this knowledge. Knowing their web strengths and weaknesses can be the key to positioning yourself against them. They keyword analysis is critical as it is an iterative effort that results in the key words you will use on your site and can also provide input into SEM activities if you decide to go that route.

The keyword analysis process typically consists of these steps; • Sample words are selected • The list is widened to include similar phrases • The list is narrowed according to opportunity • Keywords are selected and deployed

The assessment of your current web site can provide a view as to what areas can be improved purely from an SEO standpoint. Are there images that contain embedded text invisible to search engines? Are there images that are not fully tagged? Has a tableless design been used? There's many way to optimize a web site that don't include lacing keywords into the text (although that is a critical activity!). This assessment will position all of the on-page activities such as; • meta Tags Development • ALT Tags / Images • Anchor Text Optimization • Content Level Optimization: The off-page activities are all designed to both increase high quality traffic at your site and to increase search engine rankings. The amount and type of these activities is also something that can be decided by the end goal and should be aligned with your budget. These activities are made up of a sub set of the following;

Website Submissions: * Submission to free Search Engines * directory site submission to many Search Engine Friendly Directories. Advanced Techniques: * Articles Submission - Submit your articles to specific sites where our desired articles content will be published. * Blogs Submissions - Create blogs for public blog websites that will publish highly relevant information for website along with links to desired Landing pages of website. * Press Releases - Take a baseline prior to project commencement so you can track your progress on traffic, bounce rates, and search engine rankings. This is how you can tell that you are being effective and how you can see the value of your investment in Organic SEO activities.

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